To anticipate customers’ needs is one of the biggest dreams every single company has in mind. But a lot of them – and most of the ‘only and exclusively offline’ retail companies – don’t have the ability nor the tools to reach it.
Despite the traditional techniques, such as focus groups and surveys, companies continue to invest money in market studies. Moreover, nowadays everybody seems to be going crazy with the concept of Big Data and Business Intelligence – even if they don’t have a clue of how to apply these concepts within their companies -.
To know your customers and to think like a customer seem to be the two big rules of business anticipation. But the shortfall to this is that, given the former, there’s no way to anticipate your very first customers, in any way.
However, it is possible to identify an early trend and set your strategy up for the next customers. At EmpathyBroker, we provide an easy feature to ride the trend wave without the need for ‘special surveillance’ of your customers.
Inside EmpathyBroker’s Clients Platform you will find ALERT: an alert tool that provides you with information about users’ searches. You can introduce keywords that you want to monetise and get real-time detection of those query trends.