Search Design Workshop

Search Design Workshop

What makes search great?

It´s not just about data and algorithms, it’s also about creating experiences that emotionally connect with your customers.

Yes, search has got to be fast and relevant, but what’s as important, if not even more, is that it creates joyful and trustworthy interactions and connections between your customers and your catalogue.

At times search must be functional and help users make quick decisions, such as filtering out the noise from a vast selection of products (gender, style, size etc.) while at other times it should be inspirational and conversational, recommending new products and styles that are personal to each customer. It all boils down to people´s mood and moment.

Designing a Search Experience that understands the connections between people and data may be the biggest and most unexpected breakthrough for your brand. In this workshop, you’ll get insightful tips and learn how to make search the most irresistible asset of your online shop.

  • “EmpathyBroker´s Search Design Workshop was insightful, inspirational and informative. We came away with the knowledge of not only how to get the most from our own website search engine but also with a better understanding of the market, trends and innovations.”

What are you going to learn?

Understanding Search

Clicks and sales performance:
Clicks, findability, and sales
Behavioural UX performance:
Search Happiness
Search query understanding report:
Query clusters, no Results, trends

Search trends

Clicks and sales performance:
Text, voice & image Search
Personalization in Search
Conversational Search / Chatbots

Search experience design, Mobile first vs mobile only?

The search box

Size & location:
Search history, search trends, related queries
Search as you type:
Search suggestions, SKUs, promoted links
Expressive design:
Box expansion, suggestions, etc.


Type of results:
Product, content, stores, faqs, etc..
Results layout:
Single vs multiple listings, query type layouts
Data transparency

Product info:
Hover, attributes,..
Expressive design Merchandising:
Promoted links, banners

No results queries

Partial results
SKU search and out of stock references
Non catalogue search:
Stores, returns, etc..


Borja Santaolalla

PO EmpathySearch & Context

Olalla Salazar

Digital Analyst
Performance Analytics



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