Create standout digital experiences on crucial eCommerce dates

55% of UK consumers now prefer to shop online and this number increases around special retail dates;

  • 65% shop more online at Christmas,
  • 40% during the summer sales,
  • 39% while hunting for bargains on Black Friday.

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That's why it's never been more important for retailers to get online shopping experiences right, and even more so on the busiest retail days of the year.

Understanding the different types of Special Dates as well as shopper's behaviour and intent on these days can be a real game changer. It enables retailers to create tailored experiences that generate emotion, make shoppers feel connected to a brand, and not only boost sales but also loyalty.

Our Special Dates guide provides insights that will help you:

  • Identify different types of Special Dates and their specific attributes.
  • Enhance customer journeys and create unique, tailored digital experiences.
  • Anticipate customer requirements, forecast trends and capitalize on market opportunities.

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