Blog

Blog

  • Searching for Seasonal Keywords within the Data Forest

    By on 21/05/2018

    At EmpathyBroker one of the challenges we’ve taken on is to develop Data Visualization into one of our crown jewels. We’ve invested a lot of time and resource in this area and one visualization that’s been particularly interesting is…

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  • Zara’s intelligent use of search data is transforming it’s online store and putting the customer back at the centre

    By on 15/05/2018

    Zara.com opened its doors to a selection of media titles earlier this year for the first time ever, and the resulting articles generated a lot of attention within the fashion industry.

    I personally found it very interesting to see the…

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  • Creating a Plane Sailing Data Visualisation Design Process

    By on 08/05/2018

    Here at EmpathyBroker, all of us have plenty of ideas and opinions on how our data visualisations should look, work and feel. When we first started working on new visualisation projects, we noticed that having input from so many…

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  • Really Understanding Zero Results Searches

    By on 03/05/2018

    “What products are customers currently demanding that we don’t have?” This question is probably one of the most repeatedly asked by all eCommerce companies in order to understand demand and product replacement. The answer seems obvious: “The products that…

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  • WORLD BOOK DAY SEARCH INSIGHTS

    By on 30/04/2018

    As we´ve looked at previously with Black Friday and Valentine´s Day, special dates generate unique behaviours. For booksellers, World Book Day is their Black Friday with huge selling and revenue potential as consumers rediscover their love for reading and…

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  • The role of search and browse when building a commerce product

    By on 10/04/2018

    Think of Buying as a dance; a fun movement of attempted balance between emotion and reason, between desire and need.

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  • The Personal Data storm makes me wonder: What is the future of User Profiling in Commerce?

    By on 21/03/2018

    GDPR and Facebook rebuke will change the way online players treat Personal Data
    Online players have already started to overhaul their Personal Data participatory systems and partnerships. Seeking to drastically reduce Personal Data usage beyond their strict needs as they…

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  • Search is redefining the ecommerce experience

    By on 12/03/2018

    It’s not enough anymore to just design a great product. Nor is it to have the coolest store. I mean yes, it definitely helps, but in the end it all comes back to brands and emotions. Making people feel…

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  • The Challenging Dimensions of Image Recognition (part 1)

    By on 02/03/2018

    As consistent product data greases the wheels of eCommerce, the inconsistency that emerges from dealing with a large number of fashion items raises different challenges. How to organise and standardise the product data received from different retailers? Or, how…

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  • SPECIAL DATES: VALENTINE’S SEARCH INSIGHTS

    By on 23/02/2018

    Romance was certainly in the air last week as many of us reached into our wallets to demonstrate our love. Valentine´s day has in fact become one of the busiest and most important days of the year for some…

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  • Valentine’s Commerce Search?

    By on 13/02/2018

    Valentines drives hundreds of Millions of buyers who expose very unique Search & Navigation patterns.

    In our experience, Valentines buyers exhibit high commitment, knowing more about their desirable item, looking for shortcuts.

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  • The Perfect Commerce Strategy

    By on 07/02/2018

    There are two ways of looking at the capacities that a Commerce Platform has to offer. One is technically, another experientially.
    Technically, a store is seen as a set of interconnected steps that serve a user in the so called…

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  • 2018’s turning point: GDPR

    By on 27/12/2017

    Understanding the significance of the GDPR directive triggers the notion of Data as a potential liability.
    The majority and the fastest growing sets of Data held by any online store or platform are in fact made of Personal Data.

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  • I am an analyst and these are the 4 lessons I have learnt from Black Friday

    By on 08/12/2017

    As the Christmas campaign rapidly approaches and new challenges come along with it, I wanted to spare a moment to reflect on what I have found interesting and teaching from this last Black Friday. First, let me explain why…

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  • Irresistible products aren’t reasoned into existence

    By on 28/11/2017

    We live in a world of Data, relying on metrics religiously, unquestionably and following their lead.

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  • The Dream UI: A Magic Moments maker

    By on 15/11/2017

    When using the real world as a source of inspiration, the digital world is capable of creating principal memories or awakening moments.
    Leaving aside VR and upcoming voice or gesture innovations, everyday devices are already filled with visuals that bring…

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  • MongoDB Europe ’17: arcade beers and data

    By on 14/11/2017

    After an hour trip on the ‘Tube’ in a cold wet London Wednesday morning from Shepherd’s Bush to the O2 Arena where this years MongoDB Europe edition was held, we got there wet and hungry… BUT, what we would…

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  • Expressive Design in Commerce

    By on 08/11/2017

    An online store is a communication system where the Sender of a Message (-and the receiver of a response-) is a Human Being.
    When People are confronted with products and offers in a device screen as opposed to confronted with…

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  • GDPR in eCommerce: The Epiphany of Personal Data

    By on 03/11/2017

    Naming Personal Data as “Data assets” creates a false sense of property (the notion of “asset”) on something that by definition belongs to someone else; the User.
    GDPR acts as a kind of pedestal from which Personal Data is freed…

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  • Create Data Visualizations for the Web

    By on 02/11/2017

    One of our principles at EmpathyBroker is to always anticipate what is coming next. In other words, innovation is key for us. We truly believe that the future depends on what we do today

    Innovate through data is what we…

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  • What is Digital Empathy and how can we evoke it

    By on 26/10/2017

    How can eCommerce tools connect with the Human Being behind the Data?
    Many words have been written on personalisation. There are plenty of software products around profiling through Data. However, these tools provide little and in many cases no service…

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  • ImagineYourData: Learn career opportunities for Data Visualizations

    By on 23/10/2017

    Did you know that DataViz is a multi-billion growing industry?
    The challenge for future developers is to know how to develop visual and actionable products in a world where data complexity is growing.
    Learn about the technologies used by ImagineYourData.com and…

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  • GDPR in eCommerce: from Compliance to Opportunity

    By on 19/10/2017

    GDPR in eCommerce: from Compliance to Opportunity
    When Personal Data becomes truly …

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  • Presenting a new venture: ImagineYourData.com

    By on 13/10/2017

    The future of search is not search but Empathy. I am both pleased and excited to share a new venture: ImagineYourData.com; an open lab where our amazing Data, Insights and Front-Engineer teams will be sharing their advancements in connecting the...

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  • Sale Periods

    By on 09/10/2017

    Understanding users’ behaviour of an online store through their searches is essential, especially during sale periods, when we are more active. This analysis allows to improve the results shown and to anticipate to the needs of the users in…

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  • Keywords network

    By on 06/10/2017

    We were interested to find which relations exist across different queries, with that in mind we considered just the queries containing more than one keyword, removed all stopwords (words that do not carry any relevant information such as with,…

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  • Seasonal Keywords

    By on 01/10/2017

    This chart shows how the main keywords on search queries change over winter, spring, summer and autumn.

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  • Desktop vs Mobile II

    By on 29/09/2017

    As a further part of the comparison between the behaviour of users using Mobile and Desktop devices, we have analysed the distribution of Search traffic throughout the day.

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  • Visualising Black Friday

    By on 27/09/2017

    We have all been exposed with excitement and concern to the challenges and opportunities that Sale campaigns pose to our stores and apps.

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