• To Stem or not to Stem, that is the question!

    By on 14/08/2018

    Stemming is a method often used in search engine optimisation where words are trimmed and then collated together under the umbrella of a common root. For example: the words gold, golden and goldeny would belong to the group gold.

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  • Let´s talk about Testing

    By on 07/08/2018

    Frequently, and especially in social networks and technology forums, I come across essays on the principles of the methodology of testing.

    Among the different approaches, there are those who strongly defend manual testing against automatic tests, and then I also…

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  • Scientists vs Dreamers in Product Management

    By on 30/07/2018

    Being data driven is considered a good thing, there is truth in it, but there is also truth in questioning it.
    There is danger in prioritising reason over unreason when it comes to exercising…

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    By on 26/07/2018

    A few weeks ago, we commissioned an international piece of consumer research looking at online shopping habits across both the UK and Spain and the results are back in with some interesting findings! In this article, we’re going to…

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  • Why Findability is the only real metrics that matters and why we’ve evolved how we measure it

    By on 17/07/2018

    When you browse on an eCommerce site, you’re perhaps unaware of the amount of information you’re generating, and the same happens when you make a query on a search engine. All your activity, from the searches to the navigation…

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  • “How to use customer obsession to build products that delight”

    By on 09/07/2018

    I had the personal pleasure to attend and host our first ProductTank meet-up in Barcelona last week with guest speaker Jeff Gothelf, author of Lean UX and Sense and Respond, and organised by Gino Micacchi. 

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  • Summer Sales Outpace Black Friday

    By on 05/07/2018

    The summer sales period can witness some of the busiest shopping days of the year for particular retailers, generating high traffic, high buying intent and a high emotional sentiment from consumers, and this year certainly didn’t disappoint.

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  • Creating the New EmpathyBroker Alert System

    By on 21/06/2018

    In today’s competitive and demanding retail environment the slightest issue or missed opportunity can have a huge impact on a brand’s reputation, trust and revenue. Our new alert system can predict patterns and detect anomalies within huge data sets…

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    By on 13/06/2018

    Why AI has become a cherished part of digital and how creativity will dictate its future.

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